New Dating App
Giving Clues
to Find a Partner
What I did
Research, Ideation, Prototype, User Test
Duration
Two months (Fall 2022)
Tools
Figma, Excel, Google Form
Prototype
Overview
Context
While experiencing good times and bad times as one of the Dating App users, I discovered a UX that existing apps could not cover. Created a new Dating App to solve the three pain points identified through research.
Challenge
Differentiate from the numerous existing dating apps in the world and design a new UX that solves the three pain points that users face in their search for a partner.
Process
Desktop Research
Online Survey (n=40)
Discover
(2 weeks)
Develop
(2 weeks)
Define
(1 week)
Deliver
(2 weeks)
Interview & Observation (n=8)
Data Synthesis
Ideation
Idea Selection
Speed Dating (n=6)
Prototyping
User Test (n=4)
Why Dating App Experience?
Motivation
My personal struggles on the dating app journey made me want to help others in the same situation.
Existing dating apps don't cover the entire user journey.
Existing apps' problem
Opportunity = Dating App
Three Big Pain Points
From the desktop research, online survey, interview, and observation, I revealed the user journey and identified three big pain points of users.
Insights
Throughout the research, I also determined three insights that could lead to solutions.
Insight #1
Users would be happy
to improve their matching chances with a potential compatible partner
based on their actual dating experiences.
“Matching in the app doesn’t necessarily mean matching in real life.”
(34 years old, man)
Insight #2
Users enjoy the adventure of finding partners
as if they were on a
treasure hunt.
“Even if I get tired of the app and stop using it, I finally start using it again.”
(28 years old, man)
Insight #3
Users won't believe suggestions from the apps without understanding the logic.
"Recommendations from the app are helpful, but I am always curious about the reasoning behind them."
(26 years old, woman)
Ideas
Clue gives three clues to enhance the dating app user experience according to the pain points.
Not easy to match
Pain Point ①
Emphasize common grounds to increase the matching opportunities
Clue ①
The conversation is not exciting and sometimes fades out
Pain Point ②
Date spot suggestion
to help transition
from texting to dating
Clue ②
Stop using the apps when dates continue to go bad
Pain Point ③
Showing data based on dates' reviews and history makes it easier to find the perfect person
Clue ③
Send a like to the specific section in others' profiles
Find places by category based on other users' reviews.
Suggest the place to the person directly
Get hints about a compatible partner's characteristics utilizing user's dating reviews and other historical data on the app